CASE STUDY: ARGYLE DATA

PROBLEM

On a tight budget, client wanted to drive awareness among global communications service providers, media, analysts and VCs.

SOLUTION

Lead and implement strategic thought leadership and competitive positioning initiatives including an executive
thought-leadership program (including speaker/awards programs), social media campaign, consistent drumbeat of PR content (releases/contributed articles) and effective analyst engagement program.

RESULT

  • Executive thought leadership program including tech and trend commentary (CFCA survey analysis, machine learning): RCR Wireless, InsideBigData, Datanami, Dark Reading, CFCA
  • Analyst reports: Stratecast SPIE Focus, ABI, Forrester, CMU Machine Learning research
  • Contributed articles: Upside, InsideBigData, Data.Informed, TMCnet, ITProPortal
  • Social media: FraudTechWire blog, LinkedIn, Facebook, Twitter
  • Speaker and awards program: Telecom Council, MWC 2017, Telco Fraud LATAM
  • Regular flow of technology and industry press releases