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  1. Why DLA Piper should serve as a warning to all law firms
    11 Jul, 2017
    Why DLA Piper should serve as a warning to all law firms
    At this point, almost everyone in legal technology should be aware of the recent global cyberattack known as “Petya.” In particular, they should be acutely aware of the fact that one of the world’s largest law firms, DLA Piper, was a target. DLA Piper is a multi-billion-dollar firm with one of the most impressive – and expansive – client rosters anywhere, including more than half of the Fortune 250 and almost half of the FTSE 350 or their subsidiaries. The attack, which occurred on June 27,
  2. How Airbnb learned the importance of playing nice with regulators
    05 Jun, 2017
    How Airbnb learned the importance of playing nice with regulators
    A few months ago, I asked whether the gig economy could survive a renewed regulatory onslaught – something which has come to the fore in recent months as regulators take aim at the practices of companies like Uber, Lyft, Airbnb and others. In a series of blogs, we talked about how the Governor of New York had signed restrictive rules on short-term apartment rentals in the state of New York into law in October last year – a move aimed directly at Airbnb. The new rules made it illegal to
  3. The Honest Company Provides a Lesson on Handling a Crisis
    18 May, 2017
    The Honest Company Provides a Lesson on Handling a Crisis
    Just a few weeks ago I blogged about United Airlines as an example of how a company can spectacularly mishandle an unfolding crisis, generating cycles of negative coverage and damaging the company’s bottom line. Today, I want to shine a light on a company – the Honest Company – that just last week found itself in the midst of a product recall, but executed a smart, swift and an on-point response strategy to stem a potential crisis.     The Honest Company is a consumer goods company, focused
  4. United Airlines – Lessons from a PR disaster
    19 Apr, 2017
    United Airlines – Lessons from a PR disaster
    It is only April and yet it seems like we have already witnessed several major brands flounder this year as our attention is repeatedly drawn from one high profile PR disaster to another. This month, United Airlines became a global punchline (pardon the pun) for its appalling response to the violent removal of a passenger from a flight.   For those of you who have somehow missed this story, a 69-year old doctor – Dr. David Dao – was asked to leave an overbooked United Airlines flight to
  5. Marketing through the Funding Lifecycle: From Seed to Series A
    05 Jul, 2016
    Marketing through the Funding Lifecycle: From Seed to Series A
    On Thursday, my colleague and friend Christine Alemany, Chief Revenue Generator at Trailblaze Growth Advisors, and I presented at the Nasdaq Entrepreneurial Center here in San Francisco. Our topic: “Marketing through the Funding Lifecycle: From Seed to Series A.” This hands-on workshop was designed specifically to help emerging companies in the Angel to Series A stage of capitalization navigate the marketing landscape. To our delight and surprise, we had a packed house and enjoyed a lively and
  6. Is PR really what you need?
    03 Jun, 2016
    Is PR really what you need?
    Your company wants to become an industry thought-leader and be heard above the noise of the competition. You should hire a PR firm, right? Well, perhaps not. Before you hire a PR company, ask yourself what the real goal is that you are trying to achieve. New leads? Raise your visibility on search engines? Build a sales channel? At this stage in your company’s growth, will media attention help or hinder your growth? While PR will help you gain market awareness and company momentum, it can take

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