A New Year: A New Brand

A New Year: A New Brand

Friday, February 19, 2016

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Plat4orm PR

RECENT Posts

  1. A bad PR week for Facebook: Lessons learned
    22 Feb, 2018
    A bad PR week for Facebook: Lessons learned
    By now, I am sure you are familiar with the story of the Facebook executive who went rogue after news of the recent Mueller indictments broke. But if not, here is a brief recap. On February 16, special prosecutor Robert Mueller announced the indictment of 13 Russian operatives for meddling directly in the US election. The indictment included several references to Facebook and, more specifically, discussed how the platform was manipulated to sow discord and influence the vote in an already
  2. How to recession-proof your PR business
    08 Feb, 2018
    How to recession-proof your PR business
    After a prolonged period of growth, this week the stock market experienced one of its first rocky periods in a couple of years. The general opinion seems to be that it was a temporary blip—but there are those who see this as a much-needed correction of an over-inflated market, and still others who think this points to some warning signs beneath the surface. Whatever the eventual outcome, this seems like a good time to reassess long-term business strategy in the event of an economic downturn. I
  3. Legalweek 2018: What to expect
    29 Jan, 2018
    Legalweek 2018: What to expect
    It’s that time of year again! Legalweek 2018 kicks off in New York on January 29. For the legal technology industry, this is the show to attend and companies ranging from the most established thought leaders to the most obscure start-ups will all be onsite. The event is always a great forum to gauge the trends currently dominating the legal industry, and those likely to do so in the near future. I anticipate much of the focus this year will once again be on artificial – or augmented –
  4. The impact of information overload
    24 Jan, 2018
    The impact of information overload
    In my previous blog post, I took a look at the trends I thought might dominate the communications landscape in 2018, and predicted that audiences would become more discerning about the content they consume in response to the information overload that characterized 2017. I anticipated that brands would pivot towards a more nuanced kind of storytelling that resonates emotionally with audiences, as opposed to the ubiquitous click-bait that seems to lurk everywhere on the web. Now, as we approach
  5. Part 2: The PR trends set to influence 2018
    10 Jan, 2018
    Part 2: The PR trends set to influence 2018
    In my previous blog post, I looked at a couple of the key trends which defined communications in 2017. Today, I want to share my predictions of the key trends that will likely have the most impact in these industries in 2018. Less content, more impact: As noted in the previous post, 2017 will forever be synonymous with the concept of fake news. It was also a year of never-ending cycles of political crises. A palpable sense of exhaustion has set in and I have heard more than a few people
  6. Part 1: The year in review
    27 Dec, 2017
    Part 1: The year in review
    It is that time of year again where we look back on what has passed and contemplate what lies ahead. 2017 has certainly proved to be a memorable one. In this two-part blog series, I want to take a look at some of the key trends that influenced the world of communications and technology this year, and think about some of the issues which will likely dominate the headlines in the year ahead. Fake news: If there is one term synonymous with 2017, it has to be “fake news.” While politicians have
  7. The importance of evolving your PR resources as your company evolves
    14 Dec, 2017
    The importance of evolving your PR resources as your company evolves
    It is a common sense proposition that when a company evolves, so too do its staffing needs. It’s not just a matter of increasing the number of staff members, but also the depth of skills, knowledge and experience required as a company moves from start-up to serious player. Over the course of my career, I have worked with clients ranging from one-person start-ups to established industry heavyweights and everything in between. I have always been struck by the importance of not only having the
  8. The key factors that make an entrepreneur successful
    27 Nov, 2017
    The key factors that make an entrepreneur successful
    This month I travelled to Las Vegas to attend a conference on entrepreneurialism. As the owner of my own business, and as someone who works closely with entrepreneurial clients, I find it invaluable to continually expand my knowledge and gain insight from thought-leaders in this space. While there was much to learn over the course of the event, today I wanted to share some highlights of what resonated most with me: Failure is part of the process. This is not something to be avoided or ashamed
  9. Silicon Valley vs. New York: an emerging battle for technology dominance?
    09 Nov, 2017
    Silicon Valley vs. New York: an emerging battle for technology dominance?
    This week I feel like I’m wading into controversial waters again, although this time it’s on a lighter note: I’ve been thinking about the rivalry between the west coast and the east coast when it comes to innovation. Whether the arena is sports, lifestyle, music or business, the two coasts have enjoyed a good-natured rivalry for centuries. And now that competition is happening in the technology industry. A recent article points to a growing influx of technology investment in New York City,