Applying the art of storytelling to your career

Applying the art of storytelling to your career

Monday, October 09, 2017

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Plat4orm PR

RECENT Posts

  1. The key factors that make an entrepreneur successful
    27 Nov, 2017
    The key factors that make an entrepreneur successful
    This month I travelled to Las Vegas to attend a conference on entrepreneurialism. As the owner of my own business, and as someone who works closely with entrepreneurial clients, I find it invaluable to continually expand my knowledge and gain insight from thought-leaders in this space. While there was much to learn over the course of the event, today I wanted to share some highlights of what resonated most with me: Failure is part of the process. This is not something to be avoided or ashamed
  2. Silicon Valley vs. New York: an emerging battle for technology dominance?
    09 Nov, 2017
    Silicon Valley vs. New York: an emerging battle for technology dominance?
    This week I feel like I’m wading into controversial waters again, although this time it’s on a lighter note: I’ve been thinking about the rivalry between the west coast and the east coast when it comes to innovation. Whether the arena is sports, lifestyle, music or business, the two coasts have enjoyed a good-natured rivalry for centuries. And now that competition is happening in the technology industry. A recent article points to a growing influx of technology investment in New York City,
  3. Storytelling at the Nasdaq Entrepreneurial Center
    31 Oct, 2017
    Storytelling at the Nasdaq Entrepreneurial Center
    Last week I spoke at the Nasdaq Entrepreneurial Center on one of my favorite topics: storytelling. If you’re a regular reader of this blog, you’ll know this is something I have discussed a lot recently in a variety of contexts. The focus for the Nasdaq audience was on how best to leverage the art of storytelling in a corporate context – namely, to build a company’s brand, grow their business and ultimately sell products. It is always inspiring to see the range of people who attend these events:
  4. Advice I would give my younger self on tackling sexism and other career challenges
    18 Oct, 2017
    Advice I would give my younger self on tackling sexism and other career challenges
    As a general rule, I avoid wading into political or controversial topics on this blog. There is more than enough partisan discourse out there for people to consume! But I am breaking with my own rule this week to talk about the issue of sexism. Why now? In the past week, we have all become too familiar with the countless allegations against film producer Harvey Weinstein. These stories follow a similar series of exposes on Silicon Valley and the technology industry as a whole. While stories
  5. Learning from the Equifax debacle
    02 Oct, 2017
    Learning from the Equifax debacle
    The issue of cybersecurity is a topic I have touched on several times in this blog. As a PR practitioner, it is a topic I believe every client should be vested in. In the past year cyberattacks in various forms have become a mainstream concern as everyone from political parties, global law firms and even entertainment providers find themselves directly affected. But the recent cyberattack on credit monitoring firm Equifax has elevated security concerns to a whole new level. And in some
  6. What the demise of Juicero tells us about good (and bad) storytelling
    14 Sep, 2017
    What the demise of Juicero tells us about good (and bad) storytelling
    What the demise of Juicero tells us about good (and bad) storytelling A great vision without facts is just a dream. The demise of Juicero is a great illustration of a brand that failed to follow the key steps in telling a compelling, sustainable story – and instead became a punchline in a larger story of Silicon Valley largesse and technology innovation run amok.
  7. The changing way we measure influence
    31 Aug, 2017
    The changing way we measure influence
    While it is often claimed the impact of PR is impossible to quantify, that adage is insufficient in today’s world where businesses of all kinds are expected to account for every dollar spent. Although it is true that there isn’t an exact science to how we measure PR influence, most agencies rely on a set of tools which basically measure what we like to call “coverage generated.” But that approach is undergoing a rapid transformation right now. As noted in this recent article in Axios, for
  8. What your PR team of the future will look like
    15 Aug, 2017
    What your PR team of the future will look like
    In the last two blog posts, we looked at some of the key trends currently influencing the PR industry, focusing on how changing work models are forcing a rethink of the traditional PR agency structure. We also looked at the growing need for senior-level subject matter expertise, which is creating opportunities for niche agencies to compete effectively against larger PR firms. Today, I want to dive deeper into this topic by looking at the convergence of these two trends and what it could mean
  9. How niche PR firms are taking on the giants of the industry
    03 Aug, 2017
    How niche PR firms are taking on the giants of the industry
    In my previous blog post, we talked about whether it was time to rethink the traditional PR agency structure to reflect an evolving media landscape and changing work models – all enabled by technology. Today, I want to expand on that theme, inspired in part by a recent Axios article around a growing trend in Washington: small public affairs firms “taking business from NY agencies and the big traditional PR shops.” According to Axios, these small agencies are attracting potential clients on