As Regulators Focus on AI, How Should the Tech Sector Respond?

As Regulators Focus on AI, How Should the Tech Sector Respond?

Friday, July 21, 2017

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Plat4orm PR

RECENT Posts

  1. What your PR team of the future will look like
    15 Aug, 2017
    What your PR team of the future will look like
    In the last two blog posts, we looked at some of the key trends currently influencing the PR industry, focusing on how changing work models are forcing a rethink of the traditional PR agency structure. We also looked at the growing need for senior-level subject matter expertise, which is creating opportunities for niche agencies to compete effectively against larger PR firms. Today, I want to dive deeper into this topic by looking at the convergence of these two trends and what it could mean
  2. How niche PR firms are taking on the giants of the industry
    03 Aug, 2017
    How niche PR firms are taking on the giants of the industry
    In my previous blog post, we talked about whether it was time to rethink the traditional PR agency structure to reflect an evolving media landscape and changing work models – all enabled by technology. Today, I want to expand on that theme, inspired in part by a recent Axios article around a growing trend in Washington: small public affairs firms “taking business from NY agencies and the big traditional PR shops.” According to Axios, these small agencies are attracting potential clients on
  3. Rethinking the traditional PR agency model
    28 Jul, 2017
    Rethinking the traditional PR agency model
    An opinion piece in PR Week caught my attention recently. Written by the founder of a UK-based PR consultancy, the piece took a critical look at traditional agency models and called for a total rethink. As the founder and CEO of an agency that has operated on a ”virtual” model for several years, this is a topic that’s important to me – and one where I have some experience from both the agency’s perspective and the client’s perspective. When I first started Plat4orm PR it was apparent to me –
  4. Why DLA Piper should serve as a warning to all law firms
    11 Jul, 2017
    Why DLA Piper should serve as a warning to all law firms
    At this point, almost everyone in legal technology should be aware of the recent global cyberattack known as “Petya.” In particular, they should be acutely aware of the fact that one of the world’s largest law firms, DLA Piper, was a target. DLA Piper is a multi-billion-dollar firm with one of the most impressive – and expansive – client rosters anywhere, including more than half of the Fortune 250 and almost half of the FTSE 350 or their subsidiaries. The attack, which occurred on June 27,
  5. The changing media landscape and what it means for PR
    29 Jun, 2017
    The changing media landscape and what it means for PR
    Public relations and journalism are two very separate disciplines and industries, yet they are inextricably intertwined. One could not exist without the other – although some on both sides may occasionally differ on that one. As a result, PR practitioners need to understand and remain informed on the constant changes happening in the media landscape. Just as the emergence of the internet and news sites changed the process of pitching and delivering stories, so too did the creation of social
  6. How Online Platforms are Losing Touch with Reality
    19 Jun, 2017
    How Online Platforms are Losing Touch with Reality
    This month, the Digital Citizens Alliance issued a report entitled Trouble in our Digital Mist: How Digital Platforms Are Being Overrun by Bad Actors and How the Internet Community Can Beat Them at Their Own Game. As the title suggests, the report’s findings point to a growing lack of faith in online platforms such as Facebook, Google and Twitter among the American public. According to the report: 64% said their trust in digital platforms has dropped in the last year 75% said digital platforms
  7. How Airbnb learned the importance of playing nice with regulators
    05 Jun, 2017
    How Airbnb learned the importance of playing nice with regulators
    A few months ago, I asked whether the gig economy could survive a renewed regulatory onslaught – something which has come to the fore in recent months as regulators take aim at the practices of companies like Uber, Lyft, Airbnb and others. In a series of blogs, we talked about how the Governor of New York had signed restrictive rules on short-term apartment rentals in the state of New York into law in October last year – a move aimed directly at Airbnb. The new rules made it illegal to
  8. The Honest Company Provides a Lesson on Handling a Crisis
    18 May, 2017
    The Honest Company Provides a Lesson on Handling a Crisis
    Just a few weeks ago I blogged about United Airlines as an example of how a company can spectacularly mishandle an unfolding crisis, generating cycles of negative coverage and damaging the company’s bottom line. Today, I want to shine a light on a company – the Honest Company – that just last week found itself in the midst of a product recall, but executed a smart, swift and an on-point response strategy to stem a potential crisis.     The Honest Company is a consumer goods company, focused
  9. United Airlines – Lessons from a PR disaster
    19 Apr, 2017
    United Airlines – Lessons from a PR disaster
    It is only April and yet it seems like we have already witnessed several major brands flounder this year as our attention is repeatedly drawn from one high profile PR disaster to another. This month, United Airlines became a global punchline (pardon the pun) for its appalling response to the violent removal of a passenger from a flight.   For those of you who have somehow missed this story, a 69-year old doctor – Dr. David Dao – was asked to leave an overbooked United Airlines flight to