The Honest Company Provides a Lesson on Handling a Crisis

The Honest Company Provides a Lesson on Handling a Crisis

Thursday, May 18, 2017

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Plat4orm PR

RECENT Posts

  1. How Online Platforms are Losing Touch with Reality
    19 Jun, 2017
    How Online Platforms are Losing Touch with Reality
    This month, the Digital Citizens Alliance issued a report entitled Trouble in our Digital Mist: How Digital Platforms Are Being Overrun by Bad Actors and How the Internet Community Can Beat Them at Their Own Game. As the title suggests, the report’s findings point to a growing lack of faith in online platforms such as Facebook, Google and Twitter among the American public. According to the report: 64% said their trust in digital platforms has dropped in the last year 75% said digital platforms
  2. How Airbnb learned the importance of playing nice with regulators
    05 Jun, 2017
    How Airbnb learned the importance of playing nice with regulators
    A few months ago, I asked whether the gig economy could survive a renewed regulatory onslaught – something which has come to the fore in recent months as regulators take aim at the practices of companies like Uber, Lyft, Airbnb and others. In a series of blogs, we talked about how the Governor of New York had signed restrictive rules on short-term apartment rentals in the state of New York into law in October last year – a move aimed directly at Airbnb. The new rules made it illegal to
  3. United Airlines – Lessons from a PR disaster
    19 Apr, 2017
    United Airlines – Lessons from a PR disaster
    It is only April and yet it seems like we have already witnessed several major brands flounder this year as our attention is repeatedly drawn from one high profile PR disaster to another. This month, United Airlines became a global punchline (pardon the pun) for its appalling response to the violent removal of a passenger from a flight.   For those of you who have somehow missed this story, a 69-year old doctor – Dr. David Dao – was asked to leave an overbooked United Airlines flight to
  4. Legal technology – What is on the horizon?
    17 Jun, 2016
    Legal technology – What is on the horizon?
    Last week I spoke about the basic marketing mistakes companies often make, and discussed the need to for them be more knowledgeable about the broader trends that can influence their industry.    After LegalTech West Coast this past week, it is a fitting time to discuss a few of those trends hitting the legal market. It’s clear from the conference that innovation is driving three key areas of change: 1) the acceleration of technology adoption, 2) debate around the broader policy and ethical
  5. How companies miss the marketing basics
    10 Jun, 2016
    How companies miss the marketing basics
    If I asked you to name a company that didn’t want more customers, more sales and more revenue, I’m betting it would be a tough challenge. And if I asked you to a name a company that wanted to make it harder to push prospects all the way through the consideration funnel, I suspect that would be a tough one, too. Yet many companies do not follow the marketing basics that transform a prospective lead into paying client, relying instead on the old adage, “Everyone knows marketing.” As both an
  6. Is PR really what you need?
    03 Jun, 2016
    Is PR really what you need?
    Your company wants to become an industry thought-leader and be heard above the noise of the competition. You should hire a PR firm, right? Well, perhaps not. Before you hire a PR company, ask yourself what the real goal is that you are trying to achieve. New leads? Raise your visibility on search engines? Build a sales channel? At this stage in your company’s growth, will media attention help or hinder your growth? While PR will help you gain market awareness and company momentum, it can take
  7. Microsoft and the reinvigoration of a brand
    27 May, 2016
    Microsoft and the reinvigoration of a brand
    After more than 30 years in business, Microsoft is a company we all know and have an opinion about. We have witnessed its incredible growth followed by a long period of stagnation where the stock price was frozen and the media started to write the company off as a dinosaur. However, in the past two years, Microsoft has enjoyed nothing short of a resurgence. A reinvigorated brand with a reinvigorated stock price, the company is once again considered a driving force of innovation. What
  8. Entrepreneurial Inspirations from a Night Listening to Guy Kawasaki
    01 Mar, 2016
    Entrepreneurial Inspirations from a Night Listening to Guy Kawasaki
    A few months ago, I attended a speaking event at the NASDAQ Entrepreneurial Center to hear Guy Kawasaki—former chief evangelist of Apple and author of The Macintosh Way, Enchantment and many other popular titles—speak about his new book, The Art of the Start 2.0. Throughout the talk he provided lots of helpful tips for entrepreneurs. In my line of work, that’s something that I don’t see enough of. Below, I’ve listed the top five takeaways from Guy’s event—the core advice that can help
  9. A New Year: A New Brand
    19 Feb, 2016
    A New Year: A New Brand
    Lately, a lot of companies that have been in business for more than a decade have asked us to gather more insight on what they can do to reinvent their brand and be perceived as innovators.  Every company wants to be known as an innovator—whether that means earning a spot in the leaders’ square of Gartner’s Magic Quadrant or maybe just being noticed. So how do you even begin to invent or reinvent? Answer: Break down your “makeover” into these steps: Step 1: Do a brand audit: Understanding how