Why DLA Piper should serve as a warning to all law firms

Why DLA Piper should serve as a warning to all law firms

Tuesday, July 11, 2017

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Plat4orm PR

RECENT Posts

  1. What the demise of Juicero tells us about good (and bad) storytelling
    14 Sep, 2017
    What the demise of Juicero tells us about good (and bad) storytelling
    What the demise of Juicero tells us about good (and bad) storytelling A great vision without facts is just a dream. The demise of Juicero is a great illustration of a brand that failed to follow the key steps in telling a compelling, sustainable story – and instead became a punchline in a larger story of Silicon Valley largesse and technology innovation run amok.
  2. The changing way we measure influence
    31 Aug, 2017
    The changing way we measure influence
    While it is often claimed the impact of PR is impossible to quantify, that adage is insufficient in today’s world where businesses of all kinds are expected to account for every dollar spent. Although it is true that there isn’t an exact science to how we measure PR influence, most agencies rely on a set of tools which basically measure what we like to call “coverage generated.” But that approach is undergoing a rapid transformation right now. As noted in this recent article in Axios, for
  3. What your PR team of the future will look like
    15 Aug, 2017
    What your PR team of the future will look like
    In the last two blog posts, we looked at some of the key trends currently influencing the PR industry, focusing on how changing work models are forcing a rethink of the traditional PR agency structure. We also looked at the growing need for senior-level subject matter expertise, which is creating opportunities for niche agencies to compete effectively against larger PR firms. Today, I want to dive deeper into this topic by looking at the convergence of these two trends and what it could mean
  4. How niche PR firms are taking on the giants of the industry
    03 Aug, 2017
    How niche PR firms are taking on the giants of the industry
    In my previous blog post, we talked about whether it was time to rethink the traditional PR agency structure to reflect an evolving media landscape and changing work models – all enabled by technology. Today, I want to expand on that theme, inspired in part by a recent Axios article around a growing trend in Washington: small public affairs firms “taking business from NY agencies and the big traditional PR shops.” According to Axios, these small agencies are attracting potential clients on
  5. Rethinking the traditional PR agency model
    28 Jul, 2017
    Rethinking the traditional PR agency model
    An opinion piece in PR Week caught my attention recently. Written by the founder of a UK-based PR consultancy, the piece took a critical look at traditional agency models and called for a total rethink. As the founder and CEO of an agency that has operated on a ”virtual” model for several years, this is a topic that’s important to me – and one where I have some experience from both the agency’s perspective and the client’s perspective. When I first started Plat4orm PR it was apparent to me –
  6. As Regulators Focus on AI, How Should the Tech Sector Respond?
    21 Jul, 2017
    As Regulators Focus on AI, How Should the Tech Sector Respond?
    Last week, news emerged that U.S. Senator Maria Cantwell of Washington has circulated draft legislation to create a board that would provide advice to the federal government on a broad range of issues related to artificial intelligence (AI). This is the first legislative foray on the topic of AI and its aim is to initiate some form of government oversight of AI technologies, including analysis of their potential impact on the work force. According to the draft version of the bill, the advisory
  7. The changing media landscape and what it means for PR
    29 Jun, 2017
    The changing media landscape and what it means for PR
    Public relations and journalism are two very separate disciplines and industries, yet they are inextricably intertwined. One could not exist without the other – although some on both sides may occasionally differ on that one. As a result, PR practitioners need to understand and remain informed on the constant changes happening in the media landscape. Just as the emergence of the internet and news sites changed the process of pitching and delivering stories, so too did the creation of social
  8. How Online Platforms are Losing Touch with Reality
    19 Jun, 2017
    How Online Platforms are Losing Touch with Reality
    This month, the Digital Citizens Alliance issued a report entitled Trouble in our Digital Mist: How Digital Platforms Are Being Overrun by Bad Actors and How the Internet Community Can Beat Them at Their Own Game. As the title suggests, the report’s findings point to a growing lack of faith in online platforms such as Facebook, Google and Twitter among the American public. According to the report: 64% said their trust in digital platforms has dropped in the last year 75% said digital platforms
  9. How Airbnb learned the importance of playing nice with regulators
    05 Jun, 2017
    How Airbnb learned the importance of playing nice with regulators
    A few months ago, I asked whether the gig economy could survive a renewed regulatory onslaught – something which has come to the fore in recent months as regulators take aim at the practices of companies like Uber, Lyft, Airbnb and others. In a series of blogs, we talked about how the Governor of New York had signed restrictive rules on short-term apartment rentals in the state of New York into law in October last year – a move aimed directly at Airbnb. The new rules made it illegal to