CASE STUDY: EXTERRO

PROBLEM

Client was an early stage start-up in the crowded eDiscovery market against larger, more established players.

SOLUTION

Worked to position client as an innovator. Promoted Exterro’s vision and its key differentiator in the market: agility and price. Plat4orm PR laid the groundwork with analysts to build foundation.     

RESULT

  • Long-standing media relationships with different types of press and analysts garnered Exterro meetings with Forbes and WSJ and coverage in with CSO, CIO, InformationWeek, Compliance Week, ACC Docket, LTN, Corporate Counsel, and others.
  • Exterro became known as a visionary in the Gartner Magic Quadrant.