Defining a Successful Public Relations Professional
As public relations professionals, most of us have been asked by relatives or friends to describe…
Breaking Barriers into New Markets
As a company evolves, it often becomes clear there’s an opportunity to target new audiences for…
Thriving Through Turbulence: Listen, Lead, and Think Long-Term
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly…
Business vs. Industry Press: How to Land Your Story in the Right Outlet
You just released your new product. You’ve written your press release highlighting the amazing things it…
Converting your Conference Connections into Leads
You attended a conference, made connections, and collected contact information. But now what? As a marketer,…
How To Pitch Like A Journalist
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches…
AI Is Great, But Humans Don’t Need To Panic
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing…
Marketing through the Funding Lifecycle: From Seed to Series A
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But…
How to Execute a Successful Brand Rollout Using Change Management Principles
Creating a brand can be exciting. The branding teams we have worked with clearly relish the…
Prioritize Storytelling in 2023
As the new year peeks over the horizon, companies will continue to have conversations around their…
Plat4orm’s 2022 Wins and 2023 Wishes
As we close the curtains on 2022 and waltz into 2023, the Plat4orm team looks back…
Exclusive v. Embargo: Which One Do You Use?
You’re the CEO of a company announcing an acquisition, a big win, or an innovative project….