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Resources2026-10-08T10:36:00-05:00

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What Working Abroad Taught Me About Public Relations and Communications

Working abroad in Hong Kong gave Isabella Lopez a fresh perspective on public relations and communications. From navigating cultural differences to developing global social media strategies, she shares lessons on audience understanding, strategic storytelling and the importance of thinking globally, even when working locally.

4 The Record Podcast

Advantages and Applications of Using GenAI in Public Relations  

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.

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