Blog
Defining a Successful Public Relations Professional
As public relations professionals, most of us have been asked by relatives or friends to…
Breaking Barriers into New Markets
As a company evolves, it often becomes clear there’s an opportunity to target new audiences…
Thriving Through Turbulence: Listen, Lead, and Think Long-Term
The unique challenges we’ve faced over the last three years have posed unimaginable threats to…
Business vs. Industry Press: How to Land Your Story in the Right Outlet
You just released your new product. You’ve written your press release highlighting the amazing things…
4 the Record Podcast
Improve Your Firm’s Financial Performance
Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and…
ILTACON 2023 What To Expect At Disney
ILTACON 2023 is less than a month away – what are you looking forward to…
How To Expand Your Marketing Reach
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene…
Same Technology, Different Market[Ing] – Part 2
In the second episode of a two-part discussion on repurposing technologies and marketing to different…