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Advantages and Applications of Using GenAI in Public Relations  

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Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.

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genai PR

The Importance of Practice Support and Technology to the Legal Process

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Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

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How to Awaken Your Sales Team and Elevate Your Sales Process

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Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.”  Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher

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Same Technology, Different Market[Ing] – Part 2

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In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,

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Same Technology, Different Market[Ing] – Part 1

4 The Record / /

In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned

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Aaron Burnett on Helping Companies Adopt Data-Driven Digital Strategies

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Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher what information is important to successfully drive engagement in today’s SEO landscape. For more information on adopting a performance-driven digital marketing agency, visit:

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