Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.
ILTACON 2023 is less than a month away – what are you looking forward to the most? Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to 4 the Record guest host Jessi Adler about what attendees can expect at this year’s conference – from record attendance to unique session topics, from mentoring …
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, …
In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned …
How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if your efforts are turning into qualified leads and sales.
Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher what information is important to successfully drive engagement in today’s SEO landscape. For more information on adopting a performance-driven digital marketing agency, visit: …
Aaron Burnett on Helping Companies Adopt Data-Driven Digital Strategies Read More »
Robert Weiss, President of MultiVision Digital, shares how companies can benefit from producing videos and provides tips such as content trends, best equipment to use, and how video is impactful to all touchpoints of a customer’s journey. For more information on the benefits of producing videos, visit: https://www.multivisiondigital.com/
Dennis Kennedy, Director of the Michigan State University Center for Law, Technology & Innovation and former Mastercard executive, shares advice on the challenges and benefits of switching career paths, including perpetual learning curves and opportunities.
Shawn Gaines, Chief Marketing Officer at Sertifi, discusses how marketers can build meaningful and authentic marketing strategies to create the best client-centric experiences regardless of what industry you might find yourself. Shawn also shares marketing best practices and lessons learned from his time at Relativity and Able.
