PR Archives

The Role of Digital PR in Modernizing Traditional Law Practices

A well-executed Digital PR strategy ensures that your firm and its legal professionals are visible and presented favorably online.

AI in PR: Key Considerations Before You Dive In

Artificial intelligence is no longer a distant future. It’s here, and it’s reshaping the way we public relations professionals work. In this post we’ll discuss how you can fit AI into your workflow without replacing the essential human touch that makes PR so impactful.

Product Storytelling for Acquisition: Turning Vision Into Value

Nik Reed, founder of Ravel Law, shares firsthand insights into product storytelling to set the stage for acquisition.

Storytelling Through Crisis: Dismantling Conventional Crisis Communication Wisdom

Rosemary Wilson, crisis communications expert, dismantles outdated crisis communication strategies and explores how thoughtful storytelling can help companies navigate high-stakes situations.

The Narrative Edge: The Power of Storytelling for Startups

Plat4orm's Valerie Chan and Jessi Adler explore how storytelling can serve as a strategic tool for early-stage companies.

The Importance of Change Management

Fostering effective organizational change in today's ever-evolving corporate landscape is crucial to business growth and success. The ability to balance company-wide initiatives with new technologies while still adapting to market trends can sometimes seem like an insurmountable challenge for organizations.

Advantages and Applications of Using GenAI in Public Relations

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.