Our CEO, Valerie Chan, Shares Acquisition Readiness Insights in Forbes

Valerie Chan Featured in Forbes Agency Council | October 8, 2026

Preparing a company for acquisition involves more than strong financial performance, operational efficiency and a compelling growth strategy. It also requires understanding how prospective buyers perceive the business before formal acquisition discussions begin.

In her latest Forbes Agency Council article, “Your Buyer Is Already Researching You: The Communications Side Of Acquisition Readiness,” Plat4orm PR CEO Valerie Chan explores an often-overlooked aspect of mergers and acquisitions: the role of strategic communications in building acquisition readiness.

While leadership teams focus on financials, forecasts, customer retention and operational performance, potential acquirers may already be evaluating the company’s reputation and public positioning.

The article raises an important question for founders and executives: If your ideal buyer researched your company today, would the information they find accurately reflect the business you’re building?

Valerie highlights why companies should consider external perceptions as part of their acquisition preparation, reinforcing the importance of a credible and consistent corporate narrative.

Read Valerie’s full article in Forbes Agency Council:

Your Buyer Is Already Researching You: The Communications Side Of Acquisition Readiness