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Harnessing GenAI for Your Company: Boost Your Messaging with Some Algorithmic Help

There are valid concerns about using generative artificial intelligence (Gen AI) in a business setting. It can “hallucinate” and present false, biased information as fact. It can complicate content ownership and copyright questions. If left unchecked by human monitors, its output can skew real-life outcomes that could sabotage growth and the company brand. But when

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Navigating the Storm: How Fintech Businesses Can Stand Out, Even When the Economy Doesn’t–with Customer Messaging

Fintech as a sector is under pressure and while there are many ways to survive these economic storms, customer messaging strategies may be the last survival tactic that comes to mind. But that can’t be farther from the truth. As a sector, Fintech’s reach is huge. The apps, software and technology that allow people and

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Embracing AI for Better Change Management Programs

With today’s uncertain economy and with increasing consolidation in major industries, the emergence of artificial intelligence (AI) is poised to redefine how organizations perceive and execute change management. Today we’ll explore the profound impact that AI is having on change management and communications and explore a future where innovation and adaptability converge seamlessly. AI’s Catalytic

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The Power of Communication in Change Management  

In today’s dynamic business environment, change is inevitable. Organizations, regardless of size or industry, are constantly confronted with the need to adapt to new circumstances, technologies and market trends. Whether you are undergoing a minor operational shift or a major company-wide transformation, effective change management is crucial for success. However, it’s not enough to simply

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Who Are You? Finding the Right Persona to Help Land Clients 

When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? The audiences in question are your client “personas”. Ideal client persona profiles are the cornerstore

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