As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem …
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As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech, insurance or even real estate markets. The urge to rely on “repurposing” …
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, …
