Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.
As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem …
Defining a Successful Public Relations Professional Read More »
As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech, insurance or even real estate markets. The urge to rely on “repurposing” …
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we‘re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that …
Thriving Through Turbulence: Listen, Lead, and Think Long-Term Read More »
You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this article originally published on Legaltech News, 5 marketing experts share their tips on getting the most from …
Converting your Conference Connections into Leads Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes, …
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining sharply over the last six months as the result of recessionary fears, your company’s marketing is more important than ever to ensure that potential clients and investors can find you during all stages …
Marketing through the Funding Lifecycle: From Seed to Series A Read More »
As we close the curtains on 2022 and waltz into 2023, the Plat4orm team looks back on our proudest moments and accomplishments from last year and lays out what we hope to accomplish this year. Like you, we’ve been busy – moving to new homes, taking on new roles at work, and getting better in …
You’re the CEO of a company announcing an acquisition, a big win, or an innovative project. You think this information will snare solid play in well-known news outlets. Now, the question becomes how you get the news out there; are you going to offer reporters an exclusive, or distribute the info to them under an …
Name: Donene Telly Location: Houston, TX Role: Digital Marketing Specialist “If you see someone without a smile give them yours.” ― Dolly Parton Top three life highlights?1) Having my daughter and watching her grow2) Traveling with friends to Jamaica and making lasting memories3) Sunday Funday with friends. Pool days during the summer and football in …
