December 2023

genai pr

Advantages and Applications of Using GenAI in Public Relations  

4 The Record / /

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.

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Harnessing GenAI for Your Company: Boost Your Messaging with Some Algorithmic Help

Blog / /

There are valid concerns about using generative artificial intelligence (Gen AI) in a business setting. It can “hallucinate” and present false, biased information as fact. It can complicate content ownership and copyright questions. If left unchecked by human monitors, its output can skew real-life outcomes that could sabotage growth and the company brand. But when

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Navigating the Storm: How Fintech Businesses Can Stand Out, Even When the Economy Doesn’t–with Customer Messaging

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Fintech as a sector is under pressure and while there are many ways to survive these economic storms, customer messaging strategies may be the last survival tactic that comes to mind. But that can’t be farther from the truth. As a sector, Fintech’s reach is huge. The apps, software and technology that allow people and

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