April 2023

Business vs. Industry Press: How to Land Your Story in the Right Outlet

Blog / /

You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort.   But your efforts might get ignored by members of the media, and not because your product is lame […]

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Converting your Conference Connections into Leads

Blog, Events / /

You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this article originally published on Legaltech News, 5 marketing experts share their tips on getting the most from

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