SITUATION Plat4orm began working with CaskX in Q4 2021. The alternative investment firm, which opened the door for accredited investors to invest in barrels of high-end bourbon, was originally founded in Australia by serial entrepreneur Jeremy Kasler in 2019. Since its inception CaskX’s business has been booming, allowing it to open office locations in Hong […]
SITUATION RocketFuel Blockchain, a start-up company focused on simplifying cryptocurrency transactions, needed a PR program to break into the crypto-press, increase mindshare and build awareness with the investment community. Unlike most crypto-payment platforms, RocketFuel offers a one-click payment solution that allows consumers to pay with more than 50 different cryptocurrencies – a key differentiator in
Increasing Crypto-Currency Adoption via Enhanced Payment Tech Read More »
SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed.
A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services Read More »
Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher
How to Awaken Your Sales Team and Elevate Your Sales Process Read More »
Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.
Improve Your Firm’s Financial Performance Read More »
As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem
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As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech, insurance or even real estate markets. The urge to rely on “repurposing”
Breaking Barriers into New Markets Read More »
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that
Thriving Through Turbulence: Listen, Lead, and Think Long-Term Strategy Read More »
You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this article originally published on Legaltech News, 5 marketing experts share their tips on getting the most from
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The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes,
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