When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? The audiences in question are your client “personas”. Ideal client persona profiles are the cornerstore […]
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get ignored by members of the media, and not because your product is lame
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing and PR professionals who were attending Jasper’s GenAI conference to learn more about incorporating generative AI (AI) in their workstreams to work more efficiently. AI and ChatGPT have taken the mainstream consciousness by storm. You don’t need a technical
Creating a brand can be exciting. The branding teams we have worked with clearly relish the process of soliciting customer feedback, analyzing the competition, participating in the brand analysis, and reviewing our recommendations for the corporate narrative, the messaging, the boilerplate, and the proposed changes to their company’s visual identity. Rollout, however, is another story.
As part of my role as CEO of a growing boutique PR agency, I regularly offer commentary on news, trends and insights that are designed to help our clients, like legal, privacy or security trends, or M&A activity happening around the technology or legal industry. But because it is becoming increasingly challenging to guide businesses
On October 10, Plat4orm’s Principal Valerie Chan presented at TEDxFarmingdale on “Reawakening the Senses During COVID”. The following is part two of a two-part post detailing her experience preparing to give a TEDx Talk. In Part 1 of my story, I described the process I went through to develop an idea appropriate for a TEDx
On October 10, Plat4orm’s Principal Valerie Chan presented at TEDx Farmingdale on “Reawakening the Senses During COVID”. The following two-part blog details her experience preparing to give a TEDx Talk. For many years I wanted to create a TED talk focused on building a new culture that bridges the gap between online and offline worlds.