The Plat4orm Team
Eric Sokolsky is 23-year PR veteran whose background encompasses a broad spectrum of B2B, B2C and Internet companies, including financial services, legal/professional services, digital marketing, e-commerce, retail, healthcare, gaming, security, open source, cloud, mobile apps and embedded devices. He has worked with industry leading companies such as MasterCard, Barclaycard, Bank of America, Credit Suisse, VeriSign and Microsoft.
// Our Latest Thinking //
How To Pitch Like A Journalist
The thought of a journalist's inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle...
AI Is Great, But Humans Don’t Need To Panic
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing and PR professionals who were attending...
Marketing through the Funding Lifecycle: From Seed to Series A
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining...