When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? Plat4orm recently hosted...
As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and...
As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech,...
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we're getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world...
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get...
You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In...
The thought of a journalist's inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As...
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing and PR professionals who were attending Jasper’s GenAI conference to learn more about incorporating generative AI (AI) in their workstreams to work more...
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining sharply over the last six months as the result of recessionary fears, your company’s marketing is more important than...
Creating a brand can be exciting. The branding teams we have worked with clearly relish the process of soliciting customer feedback, analyzing the competition, participating in the brand analysis, and reviewing our recommendations for the corporate narrative, the...
As the new year peeks over the horizon, companies will continue to have conversations around their 2023 priorities. Amid these discussions, they often overlook some of the simplest, yet most important priorities.. Priorities that are often considered non-negotiable...
As we close the curtains on 2022 and waltz into 2023, the Plat4orm team looks back on our proudest moments and accomplishments from last year and lays out what we hope to accomplish this year. Like you, we’ve been busy – moving to new homes, taking on new roles at...