by The Plat4orm Team | May 1, 2023 | Uncategorized
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world...
by Valerie Chan | Apr 10, 2023 | Uncategorized
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get...
by The Plat4orm Team | Apr 3, 2023 | Uncategorized
You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this...
by The Plat4orm Team | Mar 7, 2023 | Uncategorized
The thought of a journalist’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue?...
by Valerie Chan | Feb 24, 2023 | Uncategorized
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing and PR professionals who were attending Jasper’s GenAI conference to learn more about incorporating generative AI (AI) in their workstreams to work more efficiently....
by The Plat4orm Team | Feb 23, 2023 | Uncategorized
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining sharply over the last six months as the result of recessionary fears, your company’s marketing is more important than ever...
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