Name: Bob Berger
Location: Boulder, CO
Role: Senior Consultant
Years with Plat4orm: 2.5
What attracted you to Plat4orm? I began working with Plat4orm when I was Vice President of Marketing at Catalyst Repository Systems. The Plat4orm team helped improve our messaging and awareness that led to dramatically improving our interaction with prospects on the website and our digital campaigns. We doubled sales and revenue and sold the company to OpenText. Soon after, when Plat4orm’s Principal Valerie Chan offered me a chance to help out at Plat4orm, I jumped on it. It is a great team and highly successful.
What is your favorite project you’ve worked on at Plat4orm? Helping our client Casepoint improve their messaging and storyline. The results led to substantial media coverage and better sales overall.
Tell us about your mountain climbing adventures – How did you get started? How do you prepare? I started climbing as a Boy Scout. I joined because of my love for the outdoors and my dreams of adventure. In college I started reading about some of the great climbers and took on some of my bigger challenges. I wanted to be like them. But, instead, I chose a career in journalism that led me to working in Silicon Valley with some of its greatest leaders including Larry Ellison, Steve Jobs, Marc Benioff, and Scott Cook.
I prepare for my bigger challenges, like when I climbed Mt. Everest and some recent rock climbs, by training at a gym for professional mountain guides. But my experience is what mentally prepares me for risk. What I’ve found in the mountains, and with marketing and communications for tech companies, is a large percentage of failure is directly attributable to fear.
Tell us about your pets? I have one of the most amazing Golden Retrievers ever! Colter is named for one of the members of the Lewis and Clark expedition. And my life with him has been nothing but a great adventure! Whether we’re hiking, fishing, skiing, or climbing, he’s there.
If you could witness any historical event, what would you want to see? The return of the United States to being a global leader through education and innovation. We seem to have lost our way in the face of some substantial challenges. What I know, is when the chips are down, teamwork gets you through, not division. Change and risk elicit fear. But, if we work together using knowledge and our creative minds, there’s nothing we can’t beat.
If Hollywood made a movie about your life, who would you like to see cast as you? Matt Damon. He’s the right amount of dorky, but capable.