Exclusive v. Embargo: Which One Do You Use?
You’re the CEO of a company announcing an acquisition, a big win, or an innovative project. You think this information will snare solid play in well-known news outlets. Now, the question becomes how you get the news out there; are you going to offer reporters an exclusive, or distribute the info to them under an […]
Exclusive v. Embargo: Which One Do You Use? Read More »