Author name: The Plat4orm Team

Crypto Payment Technology

Increasing Crypto-Currency Adoption via Enhanced Payment Tech

SITUATION RocketFuel Blockchain, a start-up company focused on simplifying cryptocurrency transactions, needed a PR program to break into the crypto-press, increase mindshare and build awareness with the investment community. Unlike most crypto-payment platforms, RocketFuel offers a one-click payment solution that allows consumers to pay with more than 50 different cryptocurrencies – a key differentiator in […]

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virtual assistant

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services

SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed.

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How to Awaken Your Sales Team and Elevate Your Sales Process

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.”  Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher

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Thriving Through Turbulence: Listen, Lead, and Think Long-Term Strategy

The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that

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Converting your Conference Connections into Leads

You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this article originally published on Legaltech News, 5 marketing experts share their tips on getting the most from

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Marketing through the Funding Lifecycle: From Seed to Series A

Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining sharply over the last six months as the result of recessionary fears, your company’s marketing is more important than ever to ensure that potential clients and investors can find you during all stages

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