Nik Reed, founder of Ravel Law, shares firsthand insights into product storytelling to set the stage for acquisition.
Product Storytelling for Acquisition: Turning Vision Into Value Read More »
Rosemary Wilson, crisis communications expert, dismantles outdated crisis communication strategies and explores how thoughtful storytelling can help companies navigate high-stakes situations.
Storytelling Through Crisis: Dismantling Conventional Crisis Communication Wisdom Read More »
Plat4orm’s Valerie Chan and Jessi Adler explore how storytelling can serve as a strategic tool for early-stage companies.
The Narrative Edge: The Power of Storytelling for Startups Read More »
Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.
Advantages and Applications of Using GenAI in Public Relations Read More »
Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.
The Importance of Practice Support and Technology to the Legal Process Read More »
Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher
How to Awaken Your Sales Team and Elevate Your Sales Process Read More »
Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.
Improve Your Firm’s Financial Performance Read More »
ILTACON 2023 is less than a month away – what are you looking forward to the most? Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to 4 the Record guest host Jessi Adler about what attendees can expect at this year’s conference – from record attendance to unique session topics, from mentoring
ILTACON 2023 What To Expect At Disney Read More »
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.
How To Expand Your Marketing Reach Read More »
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,
Same Technology, Different Market[Ing] – Part 2 Read More »
