Fostering effective organizational change in today’s ever-evolving corporate landscape is crucial to business growth and success. The ability to balance company-wide initiatives with new technologies while still adapting to market trends can sometimes seem like an insurmountable challenge for organizations.
Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.
There are valid concerns about using generative artificial intelligence (Gen AI) in a business setting. It can “hallucinate” and present false, biased information as fact. It can complicate content ownership and copyright questions. If left unchecked by human monitors, its output can skew real-life outcomes that could sabotage growth and the company brand. But when
With today’s uncertain economy and with increasing consolidation in major industries, the emergence of artificial intelligence (AI) is poised to redefine how organizations perceive and execute change management. Today we’ll explore the profound impact that AI is having on change management and communications and explore a future where innovation and adaptability converge seamlessly. AI’s Catalytic