Shifting the Story to Earn Tier-One Media – and Influence the Company Sale


Lex Machina was known for its statistics and data, but not for its product or technology innovation. Coverage historically geared towards “data provided by Lex Machina” and focused on trade publications, making it a challenge to secure coverage in the business press as data didn’t fit into broader news trends. Lex Machina was in need of a customized Tech PR strategy.


With expert technology PR strategy customized to their specific needs, Plat4orm focused on telling the Lex Machina company/product story through a combination of a content-driven programs, including byline articles and feature story pitching in the business and trade press which focused on telling the broader technology story rather than just providing data. 


As a result of our tech PR strategy, a significant growth in coverage in business press and more in-depth features in trade press, touting Legal week’s Lex Machina as a “hot company” in the industry. Coverage generated went beyond statistics and focused on the company story, resulting in features like poster board coverage in Fortune Magazine. Additional top-tier coverage included Fast Company, Financial Times, Bloomberg, Wall Street Journal, Re/Code and The Washington Post. The increase in coverage and positive stories played an influential role in the company being acquired by LexisNexis.

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