As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem …
Defining a Successful Public Relations Professional Read More »
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get ignored by members of the media, and not because your product is lame …
Business vs. Industry Press: How to Land Your Story in the Right Outlet Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes, …
As the new year peeks over the horizon, companies will continue to have conversations around their 2023 priorities. Amid these discussions, they often overlook some of the simplest, yet most important priorities.. Priorities that are often considered non-negotiable by many consumers. Of course, there are obvious ones such as providing excellent customer service or meeting …
Name: Rian Smith Location: Los Angeles, California Role: Associate, Media and Influencer Relations What brought you to Plat4orm? What aspect of your role do you enjoy the most? I was looking to use my public relations skills to interact more with the media, while also interested in exploring a new niche area of expertise. Plat4orm …
As a journalist, perpetually caught in the in the hamster wheel of the news cycle, I quickly learned you must constantly trudge forward through mounds of irrelevant text populating your inbox. I could produce a tome as long as the Game of Thrones franchise consisting of all the emails I’ve glanced at….and deleted. If those …
