Artificial intelligence is no longer a distant future. It’s here, and it’s reshaping the way we public relations professionals work. In this post we’ll discuss how you can fit AI into your workflow without replacing the essential human touch that makes PR so impactful.
AI in PR: Key Considerations Before You Dive In Read More »
Nik Reed, founder of Ravel Law, shares firsthand insights into product storytelling to set the stage for acquisition.
Product Storytelling for Acquisition: Turning Vision Into Value Read More »
Rosemary Wilson, crisis communications expert, dismantles outdated crisis communication strategies and explores how thoughtful storytelling can help companies navigate high-stakes situations.
Storytelling Through Crisis: Dismantling Conventional Crisis Communication Wisdom Read More »
Plat4orm’s Valerie Chan and Jessi Adler explore how storytelling can serve as a strategic tool for early-stage companies.
The Narrative Edge: The Power of Storytelling for Startups Read More »
Fostering effective organizational change in today’s ever-evolving corporate landscape is crucial to business growth and success. The ability to balance company-wide initiatives with new technologies while still adapting to market trends can sometimes seem like an insurmountable challenge for organizations.
The Importance of Change Management Read More »
Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.
Advantages and Applications of Using GenAI in Public Relations Read More »
There are valid concerns about using generative artificial intelligence (Gen AI) in a business setting. It can “hallucinate” and present false, biased information as fact. It can complicate content ownership and copyright questions. If left unchecked by human monitors, its output can skew real-life outcomes that could sabotage growth and the company brand. But when
Harnessing GenAI for Your Company: Boost Your Messaging with Some Algorithmic Help Read More »
Fintech as a sector is under pressure and while there are many ways to survive these economic storms, customer messaging strategies may be the last survival tactic that comes to mind. But that can’t be farther from the truth. As a sector, Fintech’s reach is huge. The apps, software and technology that allow people and
With today’s uncertain economy and with increasing consolidation in major industries, the emergence of artificial intelligence (AI) is poised to redefine how organizations perceive and execute change management. Today we’ll explore the profound impact that AI is having on change management and communications and explore a future where innovation and adaptability converge seamlessly. AI’s Catalytic
Embracing AI for Better Change Management Programs Read More »
In today’s dynamic business environment, change is inevitable. Organizations, regardless of size or industry, are constantly confronted with the need to adapt to new circumstances, technologies and market trends. Whether you are undergoing a minor operational shift or a major company-wide transformation, effective change management is crucial for success. However, it’s not enough to simply
The Power of Communication in Change Management Read More »
