As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem […]
Defining a Successful Public Relations Professional Read More »
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that
Thriving Through Turbulence: Listen, Lead, and Think Long-Term Strategy Read More »
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get ignored by members of the media, and not because your product is lame
Business vs. Industry Press: How to Land Your Story in the Right Outlet Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes,
How To Pitch Like A Journalist Read More »
