As a journalist, perpetually caught in the in the hamster wheel of the news cycle, I quickly learned you must constantly trudge forward through mounds of irrelevant text populating your inbox. I could produce a tome as long as the Game of Thrones franchise consisting of all the emails I’ve glanced at….and deleted. If those […]
PR Pitch Tips from a Former Journalist Read More »
Shawn Gaines, Chief Marketing Officer at Sertifi, discusses how marketers can build meaningful and authentic marketing strategies to create the best client-centric experiences regardless of what industry you might find yourself. Shawn also shares marketing best practices and lessons learned from his time at Relativity and Able.
Shawn Gaines on Marketing & Storytelling Strategies for Client-Centric Experiences Read More »
Sabrina Horn, founder of legendary Silicon Valley PR firm Horn Group, discusses key components of successful leaders and entrepreneurs, and how integrity and authenticity are the core foundations of your company’s success.
Sabrina Horn on Creating the Foundations to be an Authentic & Successful Leader Read More »
Minoo Razavi, legal industry digital marketing maven, shares her thoughts on strategies, tools and analytics, and how to utilize the power of content and empathy in the field of digital marketing.
Minoo Razavi on Digital Marketing Strategies & The Power of the Written Word Read More »
When I started at Plat4orm in January of 2020, one of my very first assignments was attending Legalweek in New York City. Legalweek is an annual industry conference for legal professionals and legal technology vendors. As a new employee, attending Legalweek was an exciting venture. Not only was this experience a chance to meet my
Legalweek 2022 Recap: Back To Normal Read More »
Host Valerie Chan speaks to Simon Corbett, Founder and CEO of The Jargon Group, regarding his insights on international PR trends he’s seeing, such as social responsibility and transparency, as well as using creative and multi-channel PR campaigns to raise visibility and engage stakeholders.
Simon Corbett on 2022 International PR Trends and Tactics Read More »
As a public relations professional, I often get the “What exactly do you do?” question from family and friends who view my job as, well, esoteric. Sure, on the surface they get what public relations entails – “You manage external or public communications for people…right?” But it wasn’t until I joined Plat4orm PR that my
Lessons Learned from My First Year at a PR Agency Read More »
As the sun set on 2021 and rose on 2022, the Plat4orm team took a few minutes to reflect on our proudest accomplishments from the last year, both personal and professional, and what we are looking forward to most in this new year. Like many of you, we’ve been busy – moving to new homes,
New Year, New Celebrations from the Plat4orm Team Read More »
