2023

genai pr

Advantages and Applications of Using GenAI in Public Relations  

4 The Record / /

Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.

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Harnessing GenAI for Your Company: Boost Your Messaging with Some Algorithmic Help

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There are valid concerns about using generative artificial intelligence (Gen AI) in a business setting. It can “hallucinate” and present false, biased information as fact. It can complicate content ownership and copyright questions. If left unchecked by human monitors, its output can skew real-life outcomes that could sabotage growth and the company brand. But when

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Navigating the Storm: How Fintech Businesses Can Stand Out, Even When the Economy Doesn’t–with Customer Messaging

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Fintech as a sector is under pressure and while there are many ways to survive these economic storms, customer messaging strategies may be the last survival tactic that comes to mind. But that can’t be farther from the truth. As a sector, Fintech’s reach is huge. The apps, software and technology that allow people and

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Embracing AI for Better Change Management Programs

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With today’s uncertain economy and with increasing consolidation in major industries, the emergence of artificial intelligence (AI) is poised to redefine how organizations perceive and execute change management. Today we’ll explore the profound impact that AI is having on change management and communications and explore a future where innovation and adaptability converge seamlessly. AI’s Catalytic

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The Power of Communication in Change Management  

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In today’s dynamic business environment, change is inevitable. Organizations, regardless of size or industry, are constantly confronted with the need to adapt to new circumstances, technologies and market trends. Whether you are undergoing a minor operational shift or a major company-wide transformation, effective change management is crucial for success. However, it’s not enough to simply

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Shifting the Story to Earn Tier-One Media – and Influence the Company Sale

Case Studies / /

SITUATION Lex Machina was known for its statistics and data, but not for its product or technology innovation. Coverage historically geared towards “data provided by Lex Machina” and focused on trade publications, making it a challenge to secure coverage in the business press as data didn’t fit into broader news trends. Lex Machina was in need

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Driving Thought Leadership in the Cybersecurity Space

Case Studies / /

SITUATION UnitedLex is a leading technology and legal services company delivering full-scale digital legal transformation to corporate and law firm leaders. One of its services offerings – compliance and data protection –  helps to provide global resources, consultation services and technology to optimize clients’ compliance, privacy, cybersecurity, forensics, investigation, and data protection capabilities, while simultaneously

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whiskey barrels

An Alternative Investment Company That Owns the lion’s Share of the Niche Market in Bourbon Cask Investing

Case Studies / /

SITUATION Plat4orm began working with CaskX in Q4 2021. The alternative investment firm, which opened the door for accredited investors to invest in barrels of high-end bourbon, was originally founded in Australia by serial entrepreneur Jeremy Kasler in 2019. Since its inception CaskX’s business has been booming, allowing it to open office locations in Hong

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Crypto Payment Technology

Increasing Crypto-Currency Adoption via Enhanced Payment Tech

Case Studies / /

SITUATION RocketFuel Blockchain, a start-up company focused on simplifying cryptocurrency transactions, needed a PR program to break into the crypto-press, increase mindshare and build awareness with the investment community. Unlike most crypto-payment platforms, RocketFuel offers a one-click payment solution that allows consumers to pay with more than 50 different cryptocurrencies – a key differentiator in

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virtual assistant

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services

Case Studies / /

SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed.

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