October 2023

The Power of Communication in Change Management  

Blog / /

In today’s dynamic business environment, change is inevitable. Organizations, regardless of size or industry, are constantly confronted with the need to adapt to new circumstances, technologies and market trends. Whether you are undergoing a minor operational shift or a major company-wide transformation, effective change management is crucial for success. However, it’s not enough to simply […]

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Shifting the Story to Earn Tier-One Media – and Influence the Company Sale

Case Studies / /

SITUATION Lex Machina was known for its statistics and data, but not for its product or technology innovation. Coverage historically geared towards “data provided by Lex Machina” and focused on trade publications, making it a challenge to secure coverage in the business press as data didn’t fit into broader news trends. Lex Machina was in need

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Driving Thought Leadership in the Cybersecurity Space

Case Studies / /

SITUATION UnitedLex is a leading technology and legal services company delivering full-scale digital legal transformation to corporate and law firm leaders. One of its services offerings – compliance and data protection –  helps to provide global resources, consultation services and technology to optimize clients’ compliance, privacy, cybersecurity, forensics, investigation, and data protection capabilities, while simultaneously

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whiskey barrels

An Alternative Investment Company That Owns the lion’s Share of the Niche Market in Bourbon Cask Investing

Case Studies / /

SITUATION Plat4orm began working with CaskX in Q4 2021. The alternative investment firm, which opened the door for accredited investors to invest in barrels of high-end bourbon, was originally founded in Australia by serial entrepreneur Jeremy Kasler in 2019. Since its inception CaskX’s business has been booming, allowing it to open office locations in Hong

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Crypto Payment Technology

Increasing Crypto-Currency Adoption via Enhanced Payment Tech

Case Studies / /

SITUATION RocketFuel Blockchain, a start-up company focused on simplifying cryptocurrency transactions, needed a PR program to break into the crypto-press, increase mindshare and build awareness with the investment community. Unlike most crypto-payment platforms, RocketFuel offers a one-click payment solution that allows consumers to pay with more than 50 different cryptocurrencies – a key differentiator in

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virtual assistant

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services

Case Studies / /

SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed.

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genai PR

The Importance of Practice Support and Technology to the Legal Process

4 The Record / /

Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

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How to Awaken Your Sales Team and Elevate Your Sales Process

4 The Record / /

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.”  Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher

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