In today’s dynamic corporate landscape, diversity has become more critical than ever. Unfortunately, discussions on diversity often overlook the importance of human capital, change management, and the integration of DEIA principles.
The Critical Role Of Diversity in Corporate Success: An Oxford Talk Read More »
Fostering effective organizational change in today’s ever-evolving corporate landscape is crucial to business growth and success. The ability to balance company-wide initiatives with new technologies while still adapting to market trends can sometimes seem like an insurmountable challenge for organizations.
The Importance of Change Management Read More »
Kami Huyse, CEO of Zoetica, provides advice for PR agencies on how to integrate and embrace the power of generative AI – offering insights into ethical issues, future trends, and applications such as personalizing AI voices. An accomplished author and keynote speaker, Kami also shares her thoughts on the future of communication strategies and the impact of technology on the evolving landscape of marketing and public relations.
Advantages and Applications of Using GenAI in Public Relations Read More »
There are valid concerns about using generative artificial intelligence (Gen AI) in a business setting. It can “hallucinate” and present false, biased information as fact. It can complicate content ownership and copyright questions. If left unchecked by human monitors, its output can skew real-life outcomes that could sabotage growth and the company brand. But when
Harnessing GenAI for Your Company: Boost Your Messaging with Some Algorithmic Help Read More »
In today’s dynamic business environment, change is inevitable. Organizations, regardless of size or industry, are constantly confronted with the need to adapt to new circumstances, technologies and market trends. Whether you are undergoing a minor operational shift or a major company-wide transformation, effective change management is crucial for success. However, it’s not enough to simply
The Power of Communication in Change Management Read More »
When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? The audiences in question are your client “personas”. Ideal client persona profiles are the cornerstore
Who Are You? Finding the Right Persona to Help Land Clients Read More »
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.
How To Expand Your Marketing Reach Read More »
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,
Same Technology, Different Market[Ing] – Part 2 Read More »
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that
Thriving Through Turbulence: Listen, Lead, and Think Long-Term Strategy Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes,
How To Pitch Like A Journalist Read More »
