Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher […]
How to Awaken Your Sales Team and Elevate Your Sales Process Read More »
When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? The audiences in question are your client “personas”. Ideal client persona profiles are the cornerstore
Who Are You? Finding the Right Persona to Help Land Clients Read More »
As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech, insurance or even real estate markets. The urge to rely on “repurposing”
Breaking Barriers into New Markets Read More »
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,
Same Technology, Different Market[Ing] – Part 2 Read More »
In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned
Same Technology, Different Market[Ing] – Part 1 Read More »
The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that
Thriving Through Turbulence: Listen, Lead, and Think Long-Term Strategy Read More »
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get ignored by members of the media, and not because your product is lame
Business vs. Industry Press: How to Land Your Story in the Right Outlet Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes,
How To Pitch Like A Journalist Read More »
