As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem […]
Defining a Successful Public Relations Professional Read More »
As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech, insurance or even real estate markets. The urge to rely on “repurposing”
Breaking Barriers into New Markets Read More »
Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.
How To Expand Your Marketing Reach Read More »
In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,
Same Technology, Different Market[Ing] – Part 2 Read More »
In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned
Same Technology, Different Market[Ing] – Part 1 Read More »
You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this article originally published on Legaltech News, 5 marketing experts share their tips on getting the most from
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How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if your efforts are turning into qualified leads and sales.
David Spilvalo and Valerie Chan on Measuring PR Effectiveness Read More »
