The unique challenges we’ve faced over the last three years have posed unimaginable threats to nearly every business (as well as every human). Just as we’re getting over the COVID-19 pandemic and getting our heads around real or threatened conflict on the world stage, along comes the Silicon Valley Bank collapse and the news that […]
Thriving Through Turbulence: Listen, Lead, and Think Long-Term Strategy Read More »
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get ignored by members of the media, and not because your product is lame
Business vs. Industry Press: How to Land Your Story in the Right Outlet Read More »
You attended a conference, made connections, and collected contact information. But now what? As a marketer, how do you cultivate your conference connections and build relationships to convert your conversations into well-qualified leads and demonstrate ROI? In this article originally published on Legaltech News, 5 marketing experts share their tips on getting the most from
Converting your Conference Connections into Leads Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes,
How To Pitch Like A Journalist Read More »
How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if your efforts are turning into qualified leads and sales.
David Spilvalo and Valerie Chan on Measuring PR Effectiveness Read More »
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing and PR professionals who were attending Jasper’s GenAI conference to learn more about incorporating generative AI (AI) in their workstreams to work more efficiently. AI and ChatGPT have taken the mainstream consciousness by storm. You don’t need a technical
AI Is Great, But Humans Don’t Need To Panic Read More »
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining sharply over the last six months as the result of recessionary fears, your company’s marketing is more important than ever to ensure that potential clients and investors can find you during all stages
Marketing through the Funding Lifecycle: From Seed to Series A Read More »
Creating a brand can be exciting. The branding teams we have worked with clearly relish the process of soliciting customer feedback, analyzing the competition, participating in the brand analysis, and reviewing our recommendations for the corporate narrative, the messaging, the boilerplate, and the proposed changes to their company’s visual identity. Rollout, however, is another story.
How to Execute a Successful Brand Rollout Using Change Management Principles Read More »
As the new year peeks over the horizon, companies will continue to have conversations around their 2023 priorities. Amid these discussions, they often overlook some of the simplest, yet most important priorities.. Priorities that are often considered non-negotiable by many consumers. Of course, there are obvious ones such as providing excellent customer service or meeting
Prioritize Storytelling in 2023 Read More »
As we close the curtains on 2022 and waltz into 2023, the Plat4orm team looks back on our proudest moments and accomplishments from last year and lays out what we hope to accomplish this year. Like you, we’ve been busy – moving to new homes, taking on new roles at work, and getting better in
Plat4orm’s 2022 Wins and 2023 Wishes Read More »
