The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes, […]
How To Pitch Like A Journalist Read More »
How can you tell if your PR efforts are actually working? On this episode of 4 The Record, Valerie Chan and David Splivalo discuss how to measure the effectiveness of your public relations strategies to determine if your efforts are turning into qualified leads and sales.
David Spilvalo and Valerie Chan on Measuring PR Effectiveness Read More »
On Tuesday, February 14 in San Francisco, I joined a packed house of 1,800+ entrepreneurs, marketing and PR professionals who were attending Jasper’s GenAI conference to learn more about incorporating generative AI (AI) in their workstreams to work more efficiently. AI and ChatGPT have taken the mainstream consciousness by storm. You don’t need a technical
AI Is Great, But Humans Don’t Need To Panic Read More »
Many entrepreneurs wonder just how important marketing is as they move through the funding lifecycle. But with startup and IPO funding declining sharply over the last six months as the result of recessionary fears, your company’s marketing is more important than ever to ensure that potential clients and investors can find you during all stages
Marketing through the Funding Lifecycle: From Seed to Series A Read More »
Creating a brand can be exciting. The branding teams we have worked with clearly relish the process of soliciting customer feedback, analyzing the competition, participating in the brand analysis, and reviewing our recommendations for the corporate narrative, the messaging, the boilerplate, and the proposed changes to their company’s visual identity. Rollout, however, is another story.
How to Execute a Successful Brand Rollout Using Change Management Principles Read More »
As the new year peeks over the horizon, companies will continue to have conversations around their 2023 priorities. Amid these discussions, they often overlook some of the simplest, yet most important priorities.. Priorities that are often considered non-negotiable by many consumers. Of course, there are obvious ones such as providing excellent customer service or meeting
Prioritize Storytelling in 2023 Read More »
As we close the curtains on 2022 and waltz into 2023, the Plat4orm team looks back on our proudest moments and accomplishments from last year and lays out what we hope to accomplish this year. Like you, we’ve been busy – moving to new homes, taking on new roles at work, and getting better in
Plat4orm’s 2022 Wins and 2023 Wishes Read More »
You’re the CEO of a company announcing an acquisition, a big win, or an innovative project. You think this information will snare solid play in well-known news outlets. Now, the question becomes how you get the news out there; are you going to offer reporters an exclusive, or distribute the info to them under an
Exclusive v. Embargo: Which One Do You Use? Read More »
Aaron Burnett, CEO and Founder of Wheelhouse Digital Marketing Group, shares how his team uses data to help clients drive transactional outcomes, balance organic and digital marketing to obtain results, and decipher what information is important to successfully drive engagement in today’s SEO landscape. For more information on adopting a performance-driven digital marketing agency, visit:
Aaron Burnett on Helping Companies Adopt Data-Driven Digital Strategies Read More »
Name: Donene Telly Location: Houston, TX Role: Digital Marketing Specialist “If you see someone without a smile give them yours.” ― Dolly Parton Top three life highlights?1) Having my daughter and watching her grow2) Traveling with friends to Jamaica and making lasting memories3) Sunday Funday with friends. Pool days during the summer and football in
Plat4orm Team Spotlight Donene Telly Read More »
