PR

virtual assistant

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services

Case Studies / /

SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed. […]

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services Read More »

genai PR

The Importance of Practice Support and Technology to the Legal Process

4 The Record / /

Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

The Importance of Practice Support and Technology to the Legal Process Read More »

How to Awaken Your Sales Team and Elevate Your Sales Process

4 The Record / /

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.”  Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher

How to Awaken Your Sales Team and Elevate Your Sales Process Read More »

Who Are You? Finding the Right Persona to Help Land Clients 

Blog / /

When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? The audiences in question are your client “personas”. Ideal client persona profiles are the cornerstore

Who Are You? Finding the Right Persona to Help Land Clients  Read More »

Same Technology, Different Market[Ing] – Part 2

4 The Record / /

In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,

Same Technology, Different Market[Ing] – Part 2 Read More »

Scroll to Top