PR Archives

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services

Case Studies / October 16, 2023 / The Plat4orm Team

SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed. […]

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The Importance of Practice Support and Technology to the Legal Process

4 The Record / October 11, 2023 / Donene Telly

Joy Murao, CEO & Founder of Practice Aligned Resources, discusses how practice support has changed over the years and what’s needed in today’s era of AI. She explains the pivotal role that education, proper resource management and technology competency has in enhancing staff efficiency and revenue generation for law firms and legal departments.

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How to Awaken Your Sales Team and Elevate Your Sales Process

4 The Record / October 6, 2023 / The Plat4orm Team

Marla Mattenson shares her strategies to revolutionize the sales process using the innovative approach “The Ethical Sales Process.” Marla will provide tips that empower law firms to leverage authenticity in their sales efforts, enabling them to close deals with integrity and trust. Her unique approach not only boosts team performance but also leads to higher

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Improve Your Firm’s Financial Performance

4 The Record / September 7, 2023 / The Plat4orm Team

Derek Barto, Founder & Principal Consultant of Barto Consulting LLP, provides advice to small and mid-sized law firms seeking to improve their financial performance and achieve long-term success. Barto Consulting specializes in financial management best practices and strategic consulting.

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ILTACON 2023 What To Expect At Disney

4 The Record / August 1, 2023 / Donene Telly

ILTACON 2023 is less than a month away – what are you looking forward to the most? Beth Anne Stuebe, Director of Publications and Press at ILTA, speaks to 4 the Record guest host Jessi Adler about what attendees can expect at this year’s conference – from record attendance to unique session topics, from mentoring

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Who Are You? Finding the Right Persona to Help Land Clients

Blog / July 11, 2023 / Valerie Chan

When trying to connect with clients, it’s critical to understand their issues and meet them where they are. But how do you shape your message when you’re targeting several audiences at once – and they’re all part of the same organization? The audiences in question are your client “personas”. Ideal client persona profiles are the cornerstore

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Defining a Successful Public Relations Professional

Blog / June 28, 2023 / The Plat4orm Team

As public relations professionals, most of us have been asked by relatives or friends to describe what exactly we do for a living. “So you’re in advertising?” No. “Sales?” No. “You help get people on TV?” Sometimes? As the lines between PR, marketing and advertising have blurred in the digital age, it often does seem

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Breaking Barriers into New Markets

Blog / June 22, 2023 / The Plat4orm Team

As a company evolves, it often becomes clear there’s an opportunity to target new audiences for your product or service – maybe you’ve developed a product specifically for attorneys practicing at law firms, but now want to adapt that same technology to fintech, insurance or even real estate markets. The urge to rely on “repurposing”

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How To Expand Your Marketing Reach

4 The Record / June 13, 2023 / Donene Telly

Valerie Chan, CEO of Plat4orm PR, recently sat down with colleagues Rian Smith and Donene Telly to discuss how businesses can expand their marketing reach. They provide examples and tips on how companies can use different platforms and strategies to leverage and get the most out of their marketing campaigns.

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Same Technology, Different Market[Ing] – Part 2

4 The Record / June 1, 2023 / Donene Telly

In the second episode of a two-part discussion on repurposing technologies and marketing to different personas, the panelists answer questions from the audience about the challenges and concerns they are facing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder,

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