In the first episode of a two-part panel discussion on repurposing technologies and marketing to different personas, the panelists discuss their challenges, successes, and trends they are seeing in the regulatory, eDiscovery, and privacy landscapes. Our guests include industry experts Mary Mack, CEO & Chief Legal Technologist for EDRM; Joy Murao, Founder, CEO Practice Aligned […]
Same Technology, Different Market[Ing] – Part 1 Read More »
You just released your new product. You’ve written your press release highlighting the amazing things it does, and now you’re ready to start contacting journalists in hopes of landing media attention for your newest and best effort. But your efforts might get ignored by members of the media, and not because your product is lame
Business vs. Industry Press: How to Land Your Story in the Right Outlet Read More »
The thought of a journalist\’s inbox is very daunting. Imagining the sheer number of daily pitches they receive and the perpetual news cycle hamster wheel they are caught in is overwhelming. How do they differentiate which email to open and which pitch to pursue? As they constantly slog through mounds of text populating their inboxes,
How To Pitch Like A Journalist Read More »
Creating a brand can be exciting. The branding teams we have worked with clearly relish the process of soliciting customer feedback, analyzing the competition, participating in the brand analysis, and reviewing our recommendations for the corporate narrative, the messaging, the boilerplate, and the proposed changes to their company’s visual identity. Rollout, however, is another story.
How to Execute a Successful Brand Rollout Using Change Management Principles Read More »
As the new year peeks over the horizon, companies will continue to have conversations around their 2023 priorities. Amid these discussions, they often overlook some of the simplest, yet most important priorities.. Priorities that are often considered non-negotiable by many consumers. Of course, there are obvious ones such as providing excellent customer service or meeting
Prioritize Storytelling in 2023 Read More »
Name: Rian Smith Location: Los Angeles, California Role: Associate, Media and Influencer Relations What brought you to Plat4orm? What aspect of your role do you enjoy the most? I was looking to use my public relations skills to interact more with the media, while also interested in exploring a new niche area of expertise. Plat4orm
Plat4orm Team Spotlight Rian Smith Read More »
As a journalist, perpetually caught in the in the hamster wheel of the news cycle, I quickly learned you must constantly trudge forward through mounds of irrelevant text populating your inbox. I could produce a tome as long as the Game of Thrones franchise consisting of all the emails I’ve glanced at….and deleted. If those
PR Pitch Tips from a Former Journalist Read More »
