Host Valerie Chan speaks to Simon Corbett, Founder and CEO of The Jargon Group, regarding his insights on international PR trends he’s seeing, such as social responsibility and transparency, as well as using creative and multi-channel PR campaigns to raise visibility and engage stakeholders.
Simon Corbett on 2022 International PR Trends and Tactics Read More »
As a public relations professional, I often get the “What exactly do you do?” question from family and friends who view my job as, well, esoteric. Sure, on the surface they get what public relations entails – “You manage external or public communications for people…right?” But it wasn’t until I joined Plat4orm PR that my
Lessons Learned from My First Year at a PR Agency Read More »
As the sun set on 2021 and rose on 2022, the Plat4orm team took a few minutes to reflect on our proudest accomplishments from the last year, both personal and professional, and what we are looking forward to most in this new year. Like many of you, we’ve been busy – moving to new homes,
New Year, New Celebrations from the Plat4orm Team Read More »
Name: David Splivalo Location: San Francisco Bay Area Role: Managing Director Years with Plat4orm: 5 months What brought you to Plat4orm? What aspect of your role do you enjoy the most? I’ve been immersed in the high-tech agency PR business since the .com boom when I landed my first job at a well-known Silicon Valley firm and ran my own boutique PR agency for 13 years so Plat4orm was a natural fit for my
Plat4orm Team Spotlight: David Splivalo Read More »
Name: Danielle Kane Location: New York Role: Associate, Media and Influencer Relations Years with Plat4orm: One What brought you to Plat4orm? What aspect of your role do you enjoy the most? I was interested in Plat4orm because of the agency’s emphasis on B2B PR. As a former B2B journalist, I thought it would be a
Plat4orm Team Spotlight: Danielle Kane Read More »
Name: Jessi Adler Location: Michigan Role: Director What brought you to Plat4orm? What aspect of your role do you enjoy the most? After years of the corporate commute and the same four brick office walls, I sought a new opportunity and found Plat4orm – a virtual agency that embodies and supports my vision of what
Plat4orm Team Spotlight: Jessi Adler Read More »
Name: Erin Harrison Location: East Coast Role: Managing Director Years with Plat4orm: 2.5 What brought/attracted you to Plat4orm? What aspect of your role do you enjoy the most? I knew Valerie (our founder and principal) since my days as a legal journalist and editor – we reconnected at an industry conference in 2018 and quickly
Plat4orm Team Spotlight: Erin Harrison Read More »
SITUATION Casepoint, a technology company focused on the digital transformation of litigation discovery, has been an established vendor in the eDiscovery space for the last decade. The minority-owned company grew organically in that period, forgoing the option of external funding. Growing competition in the eDiscovery space prompted the company to evaluate its marketing strategy and
Amplifying Share of Voice for a Trusted Brand in an Increasingly Crowded Market Read More »
SITUATION Newsletters, podcasters, speakers, and publications have been preaching the same warnings for years: “The business of law is changing.” “The billable hour is dying.” “Quality of life is replacing the partnership track.” How can smaller law firms and solopreneur attorneys prosper in this evolving legal market? Enter LAWCLERK. Founded by lawyers for lawyers, LAWCLERK
Disrupting the Legal Service Industry for the Small Law Market Read More »
SITUATION When you think about trash cans and waste management, advanced technologies like artificial intelligence, machine learning and Internet of Things don’t usually come to mind. The reality is we largely manage waste collection today the way we did 100 years ago. Garbage trucks crisscross cities and service trash bins on predetermined routes with predetermined
Taking Waste Collection Into the 21st Century With Artificial Intelligence Read More »
