Case Studies

Shifting the Story to Earn Tier-One Media – and Influence the Company Sale

Case Studies / /

SITUATION Lex Machina was known for its statistics and data, but not for its product or technology innovation. Coverage historically geared towards “data provided by Lex Machina” and focused on trade publications, making it a challenge to secure coverage in the business press as data didn’t fit into broader news trends. Lex Machina was in need […]

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Driving Thought Leadership in the Cybersecurity Space

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SITUATION UnitedLex is a leading technology and legal services company delivering full-scale digital legal transformation to corporate and law firm leaders. One of its services offerings – compliance and data protection –  helps to provide global resources, consultation services and technology to optimize clients’ compliance, privacy, cybersecurity, forensics, investigation, and data protection capabilities, while simultaneously

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whiskey barrels

An Alternative Investment Company That Owns the lion’s Share of the Niche Market in Bourbon Cask Investing

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SITUATION Plat4orm began working with CaskX in Q4 2021. The alternative investment firm, which opened the door for accredited investors to invest in barrels of high-end bourbon, was originally founded in Australia by serial entrepreneur Jeremy Kasler in 2019. Since its inception CaskX’s business has been booming, allowing it to open office locations in Hong

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Crypto Payment Technology

Increasing Crypto-Currency Adoption via Enhanced Payment Tech

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SITUATION RocketFuel Blockchain, a start-up company focused on simplifying cryptocurrency transactions, needed a PR program to break into the crypto-press, increase mindshare and build awareness with the investment community. Unlike most crypto-payment platforms, RocketFuel offers a one-click payment solution that allows consumers to pay with more than 50 different cryptocurrencies – a key differentiator in

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virtual assistant

A Virtual Receptionist Service Infusing AI & Data Analytics Into Office Services

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SITUATION Business Process Outsourcing is an archaic market that has gained steam in recent years as brands shed front and back office services so they can concentrate on their core competencies Advancements in AI, machine learning and data analytics have further refined this industry so much so that a splinter market, called Virtual Receptionist, has formed.

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Amplifying Share of Voice for a Trusted Brand in an Increasingly Crowded Market

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SITUATION Casepoint, a technology company focused on the digital transformation of litigation discovery, has been an established vendor in the eDiscovery space for the last decade. The minority-owned company grew organically in that period, forgoing the option of external funding. Growing competition in the eDiscovery space prompted the company to evaluate its marketing strategy and

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Disrupting the Legal Service Industry for the Small Law Market

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SITUATION Newsletters, podcasters, speakers, and publications have been preaching the same warnings for years: “The business of law is changing.” “The billable hour is dying.” “Quality of life is replacing the partnership track.” How can smaller law firms and solopreneur attorneys prosper in this evolving legal market? Enter LAWCLERK. Founded by lawyers for lawyers, LAWCLERK

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Taking Waste Collection Into the 21st Century With Artificial Intelligence

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SITUATION When you think about trash cans and waste management, advanced technologies like artificial intelligence, machine learning and Internet of Things don’t usually come to mind. The reality is we largely manage waste collection today the way we did 100 years ago. Garbage trucks crisscross cities and service trash bins on predetermined routes with predetermined

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Revolutionizing The Practice Of Law With Language Analytics

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SITUATION More than 14 million legal case decisions, tens of millions of legislative bills and hundreds of millions of regulations have been recorded in the US to date. All that data presents a huge opportunity, but sifting through it and finding relevant information can seem impossible. That’s why it so important for lawyers to have

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