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Podcast secrets: 5 tips for developing a loyal following

The demand for audio content is stronger than ever, and businesses are putting podcasts to work to reach and engage new audiences. New data shows there are currently 2 million active podcasts and over 48 million podcast episodes. Since the onset of the COVID-19 pandemic, 41% of weekly podcast listeners report they are spending more

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Adapting is Constant – Legal Marketing Techniques for the New Normal

If we have learned nothing else from the past year, it’s that we must be flexible and adapt. And in the words of Meghan Frank, “Adapting is Constant.” Meghan Frank is the global director of marketing in the Software Solutions Division at LexisNexis. She recently sat down with Plat4orm’s Managing Director Erin Harrison for our

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Closing the AI Gap: Noah Waisberg on Apprehension to Industry Adoption

Last year (2020) proved to be an inflection point for artificial intelligence (AI) technology adoption within the legal industry. While many lawyers were warming up to the idea of AI and implementing machine learning in certain pockets of their organization, the emergence of COVID-19 pushed even those who were previously apprehensive to accept the inevitable

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4 the Record: BlackBoiler’s Dan Broderick on CLM, IP, AI, and Other Important Acronyms

Law firms and legal departments continue to look for tools that solve workflow issues and help improve the bottom line – increasingly turning to contract review and other areas where automation can make a big impact. While the legal tech market may seem crowded, industry experts say there is still room for new entrants to

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Photo of Eric Sokolsky, Senior Director

Plat4orm Employee Spotlight – Eric Sokolsky

Name: Eric Sokolsky Location: New Jersey Role: You name it! Strategic planning, media relations, writing, thought leadership programs, crisis communications, client relations Years with Plat4orm: 7.5 What brought/attracted you to Plat4orm? A mutual associate contacted me out of the blue saying that a small but scrappy legaltech boutique needed someone with strong B2B/vertical skills, media

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Legalweek (Year) 2021: Connecting Amidst Challenges

From virtual swag bags to facilitated online discussions and cyber happy hours, Legalweek will indeed feel different this year. Although it feels a bit strange to not venture into New York City this Groundhog Day, ALM has re-imagined its anchor event to engage audiences with multiple events throughout the year. During Plat4orm’s most recent 4

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5 Ways Agencies Can Ensure Smooth Transitions with New CMOs

The client relationship is the backbone of any agency’s business model. Of course, good results matter, but those results depend on constructive, two-way communication and a shared sense of purpose and trust. If that breaks down, it usually leads to the end of the working relationship. For many agencies, one of the biggest concerns they

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